Last week, we met to critique draft one of our prototype designs. PHEW. I'm glad that's over with. It was quite nerve wracking and frustrating when we met with our group of publishers. I think it's safe to say that our publishers' ideas and our designers' ideas don't exactly go hand in hand. However, I'm not sure that this is very representative of the magazine industry as a whole. I think, and I could be very wrong here, that a complete redesign (except for what magazines, such as what Glamour just went through), is not often necessary because there is already a style guide put into place. This makes it easier for the designers to design. However, when the content providers don't have a say in the style guide, or they think that they know what they want and what looks good after only taking intermediate design, it becomes much more difficult. There are certain magazine standards that we all know by now that people who are coming from the outside may not be aware of.
I do think that this is a good test to put us through for our capstone. Besides pumping up the content that we have for our portfolios, it's also going to be a good story to explain to publishers and will show that we know how to work as a team (without killing each other, at least).
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